【Japan Tourism Board (JNTO)】 Public case examples of inbound promotion in the region

~ The first step is Fukushima Prefecture’s challenging digital marketing ~
The Japanese Government Tourism Board (JNTO) investigated case examples of inbound promotion in the area in the region with the aim of sharing various information that leads to the improvement of the quality of Japan’s promotion to the region in the region.

We are pleased to announce the “Fukushima Prefecture Tourism Exchange Bureau Tourism Exchange Division” for the “Fukushima Prefecture Tourism Exchange Bureau Tourism Exchange Division” at the Regional Inbound Promotion Site (https://action.jnto.go.jp/) “Recall Visiting Customers with Digital Marketing! It was released on December 17 (Monday).

“Recruit visitors to Japan with digital marketing!” Challenge of Fukushima Prefecture
Fukushima Prefecture Tourism Exchange Bureau Tourism Exchange Division
https://action.jnto.go.jp/casestudy/1525

Advancement of promotion, such as clarification of targets utilizing data, is required along with an increase in the use of smartphones as a means of collecting information of travelers.

In Fukushima Prefecture, we have promoted foreigners’ perspective using digital marketing in order to eliminate the remaining rumor damage and to regain visitors to Japan. Specifically, we selected a target country with less reputation for earthquake disaster by digital marketing, identified the taste, and intensively delivered high-quality promotional videos newly created with foreigners’ perspective to prospective customers.

Furthermore, by reflecting the results of the analysis of the data obtained in the analysis on promotion and content refinement, we were able to achieve more than expected results. The site introduces the background.

Based on the “Tourism Vision to Support Japan in Tomorrow” (drawn up on March 30, 2008), the government will look to 2020 or even the future and take a look at foreign tourists visiting Japan Not to mention the number, as well as the “regional” and “consumption” keywords, “the number of foreign tourists visiting Japan” (40 million by 2020, 6,000 by 2030) (8 trillion yen by 2020, 15 trillion yen by 2030) as well as the “travel expenses of foreigners traveling to Japan” in addition to the number of people who visit Japan.

The Japanese Government Tourism Board (JNTO), which is a public specialized agency of inbound tourism and has a wealth of promotional experience and know-how, will continue to improve the quality of inbound promotion in Japan in the region, We will publish information as reference for regional and local government officials working on.

 
【Case Study of Inbound Promotion in the Region in Japan】
In Fukushima prefecture’s digital marketing case first (FY2003), we will occasionally publish the promotion case examples of the following seven regions using effective marketing methods etc.

■ Published December 17 (Monday)
“Recruit visitors to Japan with digital marketing!” Challenge of Fukushima Prefecture
Fukushima Prefecture Tourism Exchange Bureau Tourism Exchange Division
https://action.jnto.go.jp/casestudy/1525

Sequential release schedule
Scheduled Tuesday, January 15, 2019
Promotion through cooperation between government and private companies
(One company) Chichibu area hospitality sightseeing corporation

Scheduled January 21, 2019 (Monday)
Promotion utilizing foreigners’ perspective
(One company) Tanabe City Kumano Tourism Bureau

Scheduled January 28, 2019 (Monday)
Efforts of Location Tourism
Saga Prefecture

Scheduled February 4, 2019 (Monday)
Promotion by wide area cooperation
(One company) San-in Inbound Mechanism

Scheduled Tuesday, February 12, 2019
Promotion using brand strategy and marketing
(One company) Takachiho cho tourist association

Scheduled February 18, 2019 (Monday)
B to B promotion to be carried out within a limited budget
(One company) Kiso Ontake Tourism Bureau

* Titles scheduled to be published sequentially may be changed at the time of publication.

 
【Regional Inbound Promotion Site】
“I would like to know the needs of foreign travelers visiting Japan,” “I want to enhance multilingual correspondence in the region”, “I want to promote broad-area cooperation”, etc. Various information that leads to realization of regional revitalization by inbound is posted.
https://action.jnto.go.jp/

■ Inbound case
Response to foreign travelers visiting Japan etc. We publish various examples of the area that we are working on inbound measures.
https://action.jnto.go.jp/casestudy_list

■ Event report
Entrance of experts active at the front line in inbound visit. Report of the event held by the Japanese government tourist office (JNTO) is posted.
https://action.jnto.go.jp/eventreport_list

■ Tourist visitor data
“Survey on Asia Tourism Markets from Europe, the United States, Australia” and “Survey on Shopping Street Inbound Actual Condition”. Data that can grasp the needs of foreign travelers visiting Japan are posted.
https://action.jnto.go.jp/library_list

■ Column
“Web site creation manual for foreigners” and “How to use tourism statistics data in Japan”. Information useful for inbound measures is posted from the perspective of the Japanese government tourist office (JNTO).
https://action.jnto.go.jp/note_list

■ Government Tourism Bureau – Visit Japan Inbound Information Facebook Page
Not only the latest information of the Japanese Tourism Board (JNTO) but also the investigation situation of inbound promotion to Japan, event and seminar information are being updated.
https://www.facebook.com/jnto.go.jp/
 
【Contact Us】
National Institute of Tourism Promotion
4-4-1 Yotsuya, Shinjuku-ku, 160-0004

Regional collaboration division Regional promotion collaboration room
Web: https://action.jnto.go.jp/contact
Mail: action@jnto.go.jp

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