A company with an annual sales of 4.7 billion yen, founded by a popular garbage picking hermit, changes its representative on the 25th anniversary of its founding! The new representative, who inherits the management philosophy, immediately decided to

Primavera Co., Ltd.
A company with an annual sales of 4.7 billion yen, founded by a popular garbage picking hermit, changes its representative on the 25th anniversary of its founding! The new representative, who inherits the management philosophy, immediately decided to give back to employees in response to the expected increase in sales and profits for the 14th consecutive term! Primavera Co., Ltd. Representative change May 1 (Monday)
On May 30, about 330 employees were paid a total of about 9 million yen in “lifestyle support allowances” as “thank you” and “inflation countermeasures”.
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Primavera Co., Ltd. (Ota City, Gunma Prefecture), which has 57 bases in 4 business divisions, including the reuse business mainly in the northern Kanto region, has a group annual sales of about 4.7 billion yen. I am pleased to inform you that I have been appointed as a representative director and president. In addition, Mitsuhide Yoshikawa (Garbage picking hermit), the former chairman and
representative director, was newly appointed as the chairman of the board. Arai, the new representative of Primavera Co., Ltd., which will celebrate its 25th anniversary in June 2023, is expected to increase sales and profits for the 14th consecutive year. We have decided to pay on Tuesday, May 30th.
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[Points of this release]
The founder of a company with annual sales of 4.7 billion yen, which is a hot topic as a garbage picking hermit, retired as the
representative at the turning point of 25 years and shifted to “garbage picking hermit activities”
The new president decided to pay a total of about 9 million yen for a “lifestyle support allowance” on May 30, shortly after taking office, embodying the corporate philosophy.
*Arai and Yoshikawa from the left of the image
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■ Reasons for the 14th consecutive period of revenue and profit growth and provision of livelihood support allowances
From the results up to the end of April 2023, we expect increased sales and profits in the 23rd term (July 1, 2022 to June 30, 2023). *See graph below
The main factor is that the business succession of “Tokiwa Co., Ltd.” was carried out in July 2022, and at present, the performance of the five stores that have been renewed from “Tokiwa Shoten” to “Tone Shoten” is doing well.
Arai, the new representative, immediately decided to pay a total of about 9 million yen to about 330 employees as a “life support allowance” in gratitude to the employees who are the foundation of good performance and as a countermeasure against the continuing inflation.
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■ Message from President Hideo Arai
In 2022, I took over the baton from the founder, Yoshikawa, and assumed the position of president. Inheriting the thoughts of our founder, we will realize our management philosophy of “Contributing to the world and people.” Primavera Co., Ltd. has the philosophy of “turning waste into business”. We circulate things by purchasing and selling books, DVDs, and second-hand clothes. Complete the life of things. Someone’s need leads to someone else’s need.
In addition to the retail business, we are diversifying and expanding the range of our business, including the osteopathic clinic business and the management consulting business. In order to further advance our vision of becoming a first-class company from the northern Kanto region, we have opened our first store in Ibaraki and are currently developing 51 stores. We are working hard to increase the number of happy customers and create a store that is indispensable to the region.
The decision to provide the “life support allowance” is a
manifestation of my determination to carry on the philosophy of “employees’ livelihood stability” that I was most deeply impressed and decided to join the company. We will continue this project for the happiness of everyone involved in Primavera.
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Biography of Hideo Arai
Born on March 20, 1977, from Gunma Prefecture
1999 Joined a major home center after graduating from university 2013 Retired after 14 years working as a manager
Joined Primavera in August 2013
July 2014 Appointed manager of Tone Bookstore Tatebayashi
Received the President’s Award in July 2015
February 2016 Appointed supervisor of 4 stores
August 2017 Appointed General Manager of the Media Division
July 2020 Appointed Executive Officer
July 2021 Appointed Managing Executive Officer
January 2022 Appointed President and Executive Officer
May 2023 Appointed as President and Representative Director
■ Message from Chairman Mitsuhide Yoshikawa (Garbage picking hermit) Primavera is a company that turns “Mottainai” into a business. We have expanded our business domain to osteopathic clinic business, seminars and management consulting business based on the philosophy of not only “mottainai” of things but also “it would be a waste if this treatment technology and management skills are not spread”. . Furthermore, based on the idea that it would be a waste if human resources do not grow, I retired as president in 2022 and as representative director in April 2011, handing over the baton to my successor.
Now, while watching over the company as the chairman of the board, through his lifework of picking up garbage, he strives to popularize garbage picking activities that make him feel good, based on the ultimate philosophy that “it is a waste not to live a happy life.” I’m here♪
In the future, we will continue to create businesses from the viewpoint of many “mottainai” in the world and try to solve the problems of the world.
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■ Profile of Mitsuhide Yoshikawa
Garbage hermit, Primavera Co., Ltd. Chairman and CGO (Chief Garbage Officer) Born in Gunma Prefecture in 1973. Graduated from Yokohama National University. In 1998, Tone Shoten opened in Ota City, Gunma Prefecture. In 2005, the company expanded its business domain centered on the recycling of used clothes, precious metals, and bags, and by 2022, it had achieved 13 consecutive years of sales and profit growth. His lifework is picking up garbage, and he has collected more than 1.11 million pieces of garbage in Japan and overseas. Known locally as the “garbage-picking hermit,” he also met with the mayor of Ota City, Seigi Shimizu. Since picking up garbage is the biggest factor in his own success, he is currently conducting lectures all over the country as an evangelist of the magic of picking up garbage. Immediately after the publication of the book, it became a big topic on the net news and TV appearances, and it is attracting attention.
Garbage Sennin Official Website: https://gomihiroi.com/
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■ Mitsuhide Yoshikawa (garbage picking hermit) book summary
Title: If you pick up trash, your life might be magical♪
Author: Mitsuhide Yoshikawa
Genre: Business, self-development
Publication date: 2022/12/22
ISBN: 9784866674209
List price: 1,818 yen including tax
Size: 1.5 x 12.8 x 18.8 cm 344 pages
♪♪ Index♪♪
Chapter 1 Why I started picking up trash
Chapter 2. If you pick up trash, your life might be magical♪ ■When you pick up trash, you won’t be bothered by other people’s eyes♪ ■ If you pick up trash, your frustration will decrease ♪
■When you pick up trash, you will notice the happiness at your feet♪　etc. Chapter 3 Let’s start picking up trash♪
Trial reading: https://www.bookbang.jp/article/745679 Purchase link https://www.amazon.co.jp/%E3%82%B4%E3%83%9F%E6%8B%BE%
E3%81%84%E3%82%92%E3%81%99%E3%82%8B%E3%81%A8%E3%80%81%E4%BA%BA%E7%94%9F%E3% 81%AB%E9%AD%94%E6%B3%95%E3%81%8C%E3%81%8B%E3%81%8B%E3%82%8B%E3%81%8B%E3%82%
82%E2%99%AA-%E5%90%89%E5%B7%9D%E5%85%85%E7%A7%80/dp/4866674202/ref=sr_1_1?qid=1671611722&s=books&sr=1-1 [Image 7

■ What is Primavera Co., Ltd., which continues to perform well despite the change of the representative?
Company Profile
[Company name] Primavera Co., Ltd.
[Established] June 1998
[Address] 57-4 Nishihonmachi, Ota City, Gunma Prefecture 373-0033 [Capital] 3 million yen
[Capital reserve] 294 million yen
[Representative] Hideo Arai, President and CEO
[Number of employees] 366 (including part-time workers) (May 2023) [Business description] Purchase and sale of used books, DVDs, used clothes, precious metals, hairdresser’s scissors, osteopathic clinic 　　　　　Operate 17 business categories in 4 business divisions, including management consulting for small and medium-sized enterprises Group company overview
[Company name] Tokiwa Co., Ltd.
[Established] May 1988
* All shares will be acquired by Primavera Co., Ltd. on July 11, 2022 [Address] 1-18-4 Matsushiro, Tsukuba City, Ibaraki Prefecture Gakuen Daiichi Building 3F
[Capital] 10 million yen
[Representative] Mitsuhide Yoshikawa *Yoshikawa continues to be the representative
[Number of employees] 20 (May 2023)
[Business description] Operation and management of 4 “Tokiwa Shoten” variety stores
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