Game Age Research Institute Co., Ltd. Investigating users of miHoYo’s latest work “Collapse: Starrail”_Compared to “Genshin Impact”, more male users play “Collapse: Starrail”

May 25, 2023 animeboard 0 Comments

Game Age Research Institute Co., Ltd.
Investigating users of miHoYo’s latest work “Houkai:
Starrail”_Compared to “Genshin Impact”, male users play more “Houkai: Starrail”
DAU remained around 500,000
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MiHoYo (Japanese company name: Cognosphere), which distributes “Genshin” and “Houkai 3rd”, started the service of “Houkai: Starrail” on April 26th. Unlike the action RPG Genshin Impact, “Collapse: Starrail” is a command-turn-based RPG, and the genre is very different, but both share a part of the world view and game system. . This time, I would like to see how the number of users of “Collapse: Starrail” has changed, and the characteristics of “Collapse: Starrail” users compared to “Genshin Impact” users.
　Game Age Research Institute Co., Ltd. (President: Seiichi Mitsui) conducts various analyzes as a “marketing research and consulting firm specializing in the game business.” Publishes monthly report “Monthly Game Trend Radar” that summarizes the size of the game market, and collects data such as the number of active users by platform and acquisition of information about games on network services. increase. In addition, the marketing data service “iGage” operated by our company automatically acquires the logs of about 2.4 million smart device users, and we are observing trends and trends.
miHoYo (Japanese company name: Cognosphere), which distributes “Haragami” and “Houkai 3rd”, started the service of “Houkai: Starrail” on April 26th. Unlike the action RPG Genshin Impact, “Collapse: Starrail” is a command-turn-based RPG, and the genre is very different, but both share a part of the world view and game system. . This time, I would like to see how the number of users of “Collapse: Starrail” has changed, and the characteristics of “Collapse: Starrail” users compared to “Genshin Impact” users.
Click here for details on iGage: https://www.gameage.jp/igage/ [Image 1

■ DAU of “Collapse: Starrail” is about 500,000
Advance download of “Collapse: Starrail” began on April 23, and service began on April 26.
It is one of miHoYo’s works classified as “Collapse” series, and if you include the titles distributed only in China, it is the fourth work. Unlike “Genshin”, an action RPG positioned as an extra part of the “Hokkaido” series, “Hokkaido: Starrail” is a command turn-based RPG, and the gameplay is very different.
On April 30th, an in-game music performance video entitled “Departure Ceremony” was released on YouTube, and gacha tickets were distributed to commemorate the release.
Now let’s take a look at how the DAU (Daily Active User) has changed at each timing.
　DAU was 287,000 as of the pre-download on April 23. It can be seen that a large number of users pre-downloaded “Collapse: Starrail” and were looking forward to the service launch. The DAU on April 26th, when the service was launched, recorded a good figure of 507,000. The number of users gradually decreased after the first day, but the number of users increased again from April 30th at the “Departure Ceremony” and the distribution of gacha tickets. Since then, until May 7, we have maintained over 500,000 DAU. [Graph 1.]
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Let’s take a look at the “Genshin Impact” DAU for comparison. Genshin Impact’s DAU hovered around 400,000 during the same period. From April 30th, “Collapse: Starrail” has been trending at about 100,000 more DAU than “Genshin Impact”. [Graph 2.]
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■ “Collapse: Starrail” users’ “Genshin” play rate is over 30% Next, let’s look at the simultaneous play status of users of “Collapse: Starrail” and “Genshin Impact”.
When users who played “Collapse: Starrail” between May 1st and May 7th looked at other mobile games they played during the same period, the most played was “Genshin ” is 31.2%, which is 10 points ahead of 2nd place “Fate/Grand order” (21.2%). [Table 1]
Now let’s take a look at what other mobile games the users who played “Genshin Impact” were playing.
“Collapse: Starrail” was played the most at 33.6%. This is also the 2nd place “Project Sekai Colorful Stage! Feat. Hatsune Miku” has a difference of more than 10 points. [Table 2]
As you can see, about 30% of the players of “Collapse: Starrail” also play “Genshin Impact”. Also, although both titles have different rankings except for 1st place “Collapse: Starrail” and “Genshin Impact”, it is characteristic that they are all the same titles after 2nd place. From these results, it can be inferred that users of “Collapse: Starrail” and users of “Genshin Impact” have a lot in common.
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■ “Collapse: Starrail” has more male users than “Genshin”
Finally, let’s look at the gender and age composition of the users of “Collapse: Starrail” and “Genshin Impact”.
“Collapse: Starrail” is 72.0% male and 28.0% female, accounting for more than 70% of male users. The volume zone is men in their teens to 20s, and these men alone account for more than 50%. [Graph 3.] On the other hand, “Genshin” has a composition of 55.2% male and 44.8% female, which is higher than “Houkai: Starrail”. Also, while the majority of males are in their teens, the majority of females are in their 20s. [Graph 4.]
From these, it can be seen that men tend to play “Collapse: Starrail” more strongly than “Genshin Impact” users.
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This time, we analyzed the user composition of “Collapse: Starrail”, which started service on April 26th.
Looking at the gender and age composition of users, “Collapse: Starrail” has a nearly 20% higher composition ratio of male users than “Genshin”, but the simultaneous play rate with “Genshin” users is 3. There is a clear trend that the titles played at the same time are similar, and it can be inferred that users who play both apps have a high degree of orientation and commonality. You can imagine that both “Houkai: Starrail” and “Haragami” are users who like playing miHoYo IP, but looking at DAU, “Houkai: Starrail” is “Genshin Impact”. It is conceivable that you are acquiring new users that are different from . In the future, I would like to pay attention to how miHoYo IP will differentiate the content from “Houkai: Starrail”‘s “Genshin” and how it will attract new users.
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