Cookpad press release (2022.09.18)
A collaboration campaign between Cookpad and the popular anime “Delicious Party (Heart) Pretty Cure” “Rice is a smile (Heart) #Depapri Cookpad”
The second is a collaboration with a movie released on September 23, 2022 -Collaboration project with Ministry of Agriculture, Forestry and Fisheries official YouTube channel BUZZ MAFF-
The cooking recipe service “Cookpad” developed by Cookpad Co., Ltd., and the food education picture book subscription “Oryo Riehon by cookpad”,
The news media “Cookpad News”
Toei Animation Co., Ltd. produces the second collaboration project to commemorate the release of the movie with the popular anime “Delicious Party (Heart) Pretty Cure” with the catchphrase “Rice is a smile (heart) everyone gathers! Itadakimasu!!”
It will be held from 8:00 am on Sunday, September 18, 2022 on official Twitter and special sites.
Special site: https://cookpad.com/ct/216130
* Summary *
-Cookpad and the popular anime “Delicious Party (Heart) Pretty Cure” will launch the second collaboration campaign project to commemorate the movie release on September 23rd.
Starts at 8:00 am on September 18, 2022
– Campaign held on Cookpad official Twitter and content development on special site, Ministry of Agriculture, Forestry and Fisheries official YouTube channel BUZZ
Collaboration videos with MAFF will be released
-Cookpad aims to realize its mission of “enjoying everyday cooking” while collaborating with groups, companies, and works related to cooking and creators.
* Background of collaboration project *
“Delicious Party (Heart) Pretty Cure”
From February 2022, it will be broadcast every Sunday at 8:30 on TV Asahi affiliated 24 networks nationwide (excluding some areas). It is a popular TV animation produced by Toei Animation. The 19th installment of the Pretty Cure series is based on the motif of “rice”, such as meals and dishes.
Themes such as “feelings of gratitude” and “joy of sharing” are set, and “rice is a smile” is a keyword even in the work. Meals and dishes = rice
The message of the work that it is irreplaceable in life is through cooking, people, society,
Because it matched our vision of aiming for a prosperous future for the earth, we collaborated and implemented the first round in June-July 2022*1.
In response to the popularity of the first installment, the second collaboration campaign will be released on September 23, 2022. Delicious Party (Heart) Pretty Cure Yumemiru (Heart) Children’s Lunch! ] will be released and events will be held.
Also, in order to make this project even more exciting, the official YouTube channel BUZZ of the Ministry of Agriculture, Forestry and Fisheries with about 160,000 subscribers
A collaboration video with MAFF (Bazumafu) “I heard that Cookpad employees are Pretty Cure Agachi, so a conversation” will be released. Cookpad aims to realize our mission of “enjoying everyday cooking” in cooperation with groups, companies, and works related to cooking and creators.
*1: Collaborative project between Cookpad and the popular anime “Delicious Party (Heart) Pretty Cure”
“Rice is a smile (heart) #Depapri Cookpad” held (June 26, 2022) https://prtimes.jp/main/html/rd/p/000000247.000027849.html
Movie Delicious Party (Heart) Pretty Cure Official Website:
Delicious Party (Heart) Pretty Cure Official Website:
* Contents of collaboration project “Rice is a smile (heart) #Depapri Cookpad”* * 1. Cookpad Official Twitter (@cookpad_jp) * https://twitter.com/cookpad_jp ・ 2nd campaign “Tell me! This is for children’s lunch!”
This is for children’s lunch! If you post a dish or dessert on Twitter, it is a campaign where a total of 10 people will win Pretty Cure goods by lottery.
Participation method: Follow Cookpad official Twitter (@cookpad_jp), Write a dish or dessert that you think is “this for children’s lunch!” on the target tweet and quote and retweet. If you tweet a picture of the dish as well, the winning rate will increase.
Implementation period: September 18th (Sun) 8:00 to October 9th (Sun) 23:59 Prizes:
Heart Cure Watch Party Up Ver. Children’s lunch set for 4 people Cure Friends stuffed animals (Cure Precious, Cure Spicy, Cure Yum Yum, Cure Finale 1 set) 3 people
Delicious Cooking 3WAY apron dress 3 people
* 2. Cookpad News *
・ “Movie Delicious Party (Heart) Pretty Cure Yumemiru (Heart) Children’s Lunch! Cookpad employees recreate the motifs that appear in ” with real dishes!
Planning release schedule: September 23, 2022 (Friday / holiday) ・”Delicious Party (Heart) Pretty Cure” producer Yasumi Kaori interview Confront the absurdity in front of you! The food that “Delicious Party (Heart) Pretty Cure” wants to convey even in the corona wreck https://news.cookpad.com/articles/46495
* 3. Subscription service “Oryo Riehon by cookpad” that delivers food education picture books every month *
・ Publish a one-plate recipe for children’s lunches that can be enjoyed by parents and children
*From September 5th to October 31st, if you apply for the Oryo Riehon, everyone will receive
You will receive a “Children’s Lunch Paper Craft” that allows you to think about and play with your original children’s lunch.
* 4. Ministry of Agriculture, Forestry and Fisheries Official YouTube Channel BUZZ MAFF *
・Published a video “Conversation because I heard that Cookpad employees are Pretty Cure Agachi” in collaboration with the YouTube team “Tagaya Sekyushu” of the Kyushu Agricultural Administration Bureau
Scheduled to be released: September 23, 2022 10:00 (Friday / holiday) https://www.youtube.com/c/BUZZMAFF
* ■Inquiries regarding media publication and interviews*
Please use the inquiry form below to send us your specific content (project theme, question items, desired interview date, etc.). A PR representative will contact you directly.
Contact Form for Public Relations: https://info.cookpad.com/contact/pr
* Reference information [About the recipe service “Cookpad”] * COOKPAD is a cooking recipe posting and search service launched in March 1998 under the mission of “enjoying everyday cooking”. Currently, about 55 million people use it monthly in Japan, and it is available in 32 languages in 74 countries and regions around the world, including Japan.
Official Twitter: https://twitter.com/cookpad_jp
* [About the news media “Cookpad News”] *
Cookpad News is based on the concept of “Cooking is fun.”
News media with a cumulative total of about 8 million friends on LINE’s official account. Started in 2014, including recipe
Contributed columns and interview articles by food experts, SNS and entertainment industry cooking topics, etc.
We are disseminating information that makes you look forward to cooking every day. In addition to our own website, LINE NEWS, Yahoo! News,
We also distribute articles to various external media and platforms such as SmartNews.
Cookpad News: https://news.cookpad.com/
* [Regarding the subscription service “Oryo Riehon by cookpad” where food education picture books are delivered monthly] *
Oryou Riehon is a subscription service that delivers original food education picture books supervised by Cookpad. Target age is 2 to 6 years old.
About 60% of households with children incorporate food education into their daily lives through picture book reading.
Foster interest and interest in “food” while having fun.
Oryou Riehon: https://ehon.cookpad-kids.jp/
* [About Cookpad] *
Cookpad Co., Ltd. is a cooking and technology company with a mission of “making everyday cooking fun”.
“Cookpad”, a cooking recipe posting and search service that is used by about 55 million people monthly in Japan and is available in 32 languages in 74 countries and regions around the world, including Japan.
Cookpad Mart, a fresh food e-commerce that connects producers and consumers; cookpad”, etc. Through our cuisine, we aim to create a prosperous future for people, society, and the earth.
Company name: Cookpad Inc. https://info.cookpad.com
Head office location: 〒220-0012 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture WeWork Ocean Gate Minatomirai 7F/9F
Representative: Rinpei Iwata, Representative Executive Officer Capital: 5,286,015,000 yen (end of June 2022)
Date of establishment: October 1, 1997
Number of employees: 437 (as of the end of June 2022, consolidated basis) Main Business : A business that enjoys cooking every day
Press release material download
https://prtimes.jp/im/action.php?run=html&page=releaseimage&company_id=27849&release_id=267 Details of this release