Ace Co., Ltd.
Special Exhibition “2023 Mochihakobu Shape Exhibition” theme: Spring! Let’s go to the mountains
Period: Saturday, January 28, 2023 to Saturday, March 11, 2023 ……………………………………………………………………………………………
Ace Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO Hiroaki Morishita, hereinafter referred to as Ace) held a special exhibition zone of the “World Bag Museum” operated in the Ace Tokyo store. An exhibition of the works produced “2023 Mochihakobu Katachi Exhibition ~ Spring! Let’s go to the fields and mountains” will be held from Saturday, January 28, 2023 to Saturday, March 11, 2023. How will creators of the future who have experienced the corona disaster draw the relationship between humans and nature in the future? We will create a “mochihakobu shape” for a moment spent in the mountains, which is an extraordinary space for modern people. [Image 1
Plan exhibition overview
[Exhibition name] Ace Co., Ltd. × Tokyo University of the Arts Design Department “2023 Mochihakobu Shape Exhibition”
[Plan contents] Theme “It’s spring! Let’s go to the fields”
[Exhibition period] Saturday, January 28, 2023 to Saturday, March 11, 2023 10:00 to 16:30 (admission until 16:00)
[Venue] World Bag Museum (Ace Co., Ltd. Tokyo store, 1-8-10 Komagata, Taito-ku, Tokyo 111-0043)
[Admission fee] Free
[Closed] Sundays, national holidays *Closed on February 11 (holiday, Saturday). [Contact] 03-3847-5680 (World Luggage Museum)
What is Mochihakobu Katachi Exhibition?
The Mochihakobu Katachi exhibition has been held every year with a theme since the joint project “Ace Co., Ltd. Design Exhibition Mochihakobukatachi” with Tokyo University of the Arts was held at the Tokyo University of the Arts Art Museum Chinretsukan in 2011. , this year marks its 11th year. At the “2023 Mochihakobu Katachi
Exhibition”, 45 first-year students from the Department of Design, Faculty of Fine Arts, Tokyo University of the Arts will spend a pleasant time in the mountains, which is an extraordinary space for modern people, under the theme of “It’s spring! Let’s go to the mountains.” We will create a “mochihakobu shape” for you. The highlight of the exhibition is how creators of the future who experienced the corona disaster imagined the relationship between humans and nature in the future.
About the theme “It’s spring! Let’s go to the mountains”
This exhibition proposes outdoor products that can be enjoyed in the fields from the playful thinking of “enjoying the present”. I put weight on the design of actions rather than things. This theme also includes reconsideration of the ancient Japanese customs that have made spring special, and what life will be like after COVID-19, which is starting to look a little ahead. It also has such a meaning. On the occasion of the exhibition
It is said that the Jomon people were geniuses in finding pleasure. It can be imagined that the people who lived in harmony with the fields and mountains had a rich heart while confronting the contradictions of nature. Design should also exist to find something fun and exciting. Going beyond the economic framework of seeking newness (desire), the idea of “enjoying the present” is the catalyst for a truly prosperous society in the future. I think it will be a keyword for the design of (Professor Masahiko Nagahama, Tokyo University of the Arts) About the World Luggage Museum
The “World Bag Museum” was established in 1975 by the founder of Ace, Ryusaku Shinkawa, as a way of giving back to society for his gratitude for making a living with bags as his vocation. Opened in the year. In 2010, it was renewed as part of the 70th anniversary project. With this renewal, we now store and display more than 550 rare bags collected from about 50 countries around the world, as well as bags donated by celebrities.
In addition, there is an “experience zone” where you can touch the materials of bags, a “history corner” where you can learn about the transition of bags from ancient times to the present day, and the manufacturing process of suitcases, so that not only adults but also children can enjoy it. , We have prepared a wealth of content so that you can acquire knowledge about bags, such as the names of bag parts and how to care for them, and at the same time get interested in the bag itself. In addition, a view lounge is set up on the 8th floor, where you can overlook the Tokyo Sky Tree, a tourist attraction. At the end of July 2015, we opened the Shinkawa Ryusaku Memorial Hall on the 8th floor as part of our 75th anniversary project.
The museum, which has a wide range of contents, is used as part of school education for “extracurricular activities” and “social studies tours”. We would like to cooperate in further revitalizing the leather industry in Taito Ward and Asakusa area. As one of Asakusa’s popular sightseeing spots that can be enjoyed by people of all ages, the “World Luggage Museum” will continue to be a hot topic for everyone. https://www.ace.jp/museum/
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