Happinet Co., Ltd. Survey on adult demand for capsule toys 1 in 2 adult women have purchased capsule toys, and 25% of men in their 30s spend more than 1,000 yen on a single purchase, which is expensive.

Happinet Co., Ltd.
[Survey on adult demand for capsule toys] One in two adult women have purchased capsule toys, and 25% of men in their 30s spend more than 1,000 yen on a single purchase, which is expensive.
~The top 3 attractions of capsule toys are “high quality”, “excitement of not knowing what will come out” and “abundance of product lineup”~ ……………………………………………………………………………………………
Happinet Co., Ltd. (Headquarters: Taito-ku, Tokyo, President: Seiichi Enomoto, Securities Code: 7552), which develops the distribution and planning sales business of entertainment products such as toys, video and music software, video games, and amusement-related products. , conducted a survey on adult demand for capsule toys targeting 560 people in their 20s to 60s nationwide.
Our subsidiary, Happinet Vending Service Co., Ltd., operates 70 capsule toy specialty stores “gashacoco” nationwide, and the result was a reminder of the popularity of capsule toys among adults. [Image 1

◆Summary
It has become clear that one in two women in their 20s and 30s have purchased a capsule toy as an adult. More than 30% of people of all ages, including men, have purchased one, proving the high popularity of capsule toys among adults.
Men tend to spend a large amount of money on a single purchase, or buy capsule toys with a high unit price per unit, and men tend to be attracted to “high quality.” I know you bought it. On the other hand, many women are attracted to the “excitement of not knowing what will come out” of capsule toys, and they tend to spend a small amount on a single purchase and the unit price per unit is small. became clear. In addition, it was found that the awareness of capsule toy specialty stores, which have expanded in recent years, has exceeded 70%. Approximately 50% of the respondents answered that they have actually purchased a capsule toy at a specialty store, and it is speculated that capsule toy specialty stores are becoming more familiar. Survey results topics
1) One in two women (51.1%) in their 20s and 30s answered that they have purchased a capsule toy after becoming an adult. of respondents who have purchased capsule toys
51.9% of “women in their 20s” and 50.3% of “women in their 30s” answered that they purchased after becoming adults.
Looking at other age groups, women are “women in their 40s (38.6%)” and “women in their 50s (35.5%)”, while men are “men in their 20s (37.4%)” and “men in their 40s (32.5%)”. [Men in their 30s (32.4%)]. From these results, it became clear that more than 30% of people in a wide range of age groups have purchased capsule toys as adults. 2) Men in their 30s (25.0%) were the most likely to spend 1,000 yen or more on capsule toys in a single purchase.
This was followed by “men in their 20s (21.5%)” and “women in their 30s (19.7%)”.
In particular, 10.7% of “men in their 30s” answered that the price range for each capsule toy they purchased was “1,000 yen or more”, which is significantly higher than the “overall (3.4%)”. I was. From the results of 1) and 2), a wide range of female users tend to make small purchases at once, while males tend to make multiple purchases at once and purchase products with a high unit price per item. It became clear that there is
3) Attractiveness of capsule toys was “high quality (51.6%)”, followed by “excitement of not knowing what will come out (46.1%)”
This was followed by “rich product lineup (42.5%)” and “easy to buy at a low price (38.6%).”
Looking at the top 3 responses by gender, men answered “high quality (57.9%),” “rich product lineup (42.5%),” and “feeling nervous about not knowing what will come out (41.1%),” while women answered 51.1% said, “I don’t know what will come out.” In addition, it can be inferred that women tend to find the experience of capsule toys more attractive.
4) Favorite capsule toys are overwhelmingly “character products (65.0%)” This is followed by “figures (34.1%)”, “real miniatures (28.2%)”, and “animals/creatures (24.3%)”.
As a characteristic result by gender and age, “real miniatures” are significantly higher than the average for women in their 20s and 30s, both in their 20s and 30s, 37.5%. A high result of 32.1% was obtained for men.
5) More than 70% of adults who have purchased capsule toys answered that they have used or know about capsule toy specialty stores. “I have used a capsule toy specialty store (48.6%)” and “I have not used it, but I know it (27.7%)”.
By gender and age group, “men in their 20s (78.6%/16.1%)” and “women in their 20s (73.2%/16.1%)” stand out, indicating that the younger the age group, the more likely they are to use and recognize capsule toy specialty stores. It became clear that
《Questionnaire Results Details》
[Question 1] Please tell us about your experience purchasing capsule toys. (n=6,525)
[Image 2

Please tell us about your capsule toy purchase experience.
[Question 2] How much money will you spend on a capsule toy for a single purchase? (n=560)
[Image 3

How much money do you spend on capsule toys in one purchase opportunity? [Question 3] What is the price range for each capsule toy you purchase? (n=560) [Image 4

What is the price range for each capsule toy you purchase?
[Question 4] What appeals to you about capsule toys? (n=560) [Image 5

What appeals to you about capsule toys?
[Question 4-2] What appeals to you about capsule toys? (By gender and age) (n=560)
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What appeals to you about capsule toys?
[Question 5] What is your favorite capsule toy? (n=560)
[Image 7

What is your favorite capsule toy?
[Q5-2] What is your favorite capsule toy? (By gender and age) (n=560) [Image 8

What is your favorite capsule toy?
[Question 6] Have you ever used a capsule toy specialty store? (n=560) [Image 9

Have you ever used a capsule toy specialty store?
[About the capsule toy specialty store “gashacoco” operated by our company] -Official Twitter- @gashacoco
-Official site- https://gashacoco.jp/
[Image 10

https://www.happinet.co.jp/ Tokyo Stock Exchange Prime Securities code 7552 Representative: Seiichi Enomoto
Established: June 1969
Location: Komagata CA Building, 2-4-5 Komagata, Taito-ku, Tokyo Capital: 2,751,250,000 yen
Business: Planning, manufacturing and sales of toys and play equipment Planning, production and sales of video and music software
Planning and sales of video game hardware and software
Installation and operation of toy vending machines
Sales of products for amusement facilities
An entertainment general trading company that handles video and music software, video games, and amusement-related products centered on toys, all of which have top-class market shares. We aim to be a company that enriches the hearts of many people through the
entertainment business that provides excitement to people and creates social value by “creating a tomorrow with dreams”.
Details about this release:
https://prtimes.jp/main/html/rd/p/000001155.000031422.html

MAIL:cr@prtimes.co.jp

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