Impress Group “Banks and Design: To Permeate Design into Corporate Culture”, which describes the full picture of design reform by an in-house designer at Sumitomo Mitsui Banking Corporation, will be released on Tuesday, November 22nd.

Impress Holdings Co., Ltd.
On November 22nd (Tuesday), “Banks and Design: To Permeate Design into Corporate Culture,” which describes the entire design reform process by an in-house designer at Sumitomo Mitsui Banking Corporation, will be released.
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Impress Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Toru Ogawa), which develops IT-related media business in the Impress Group, has released a book titled “Banks and Design Design as a Company” that describes the trajectory of the transformation of banking digital services through design In order to permeate culture” will be released on Tuesday, November 22, 2022.
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Full picture of design reform of Sumitomo Mitsui Banking Corporation Through the promotion of digital transformation (DX), the business scene is undergoing major changes. The megabank Sumitomo Mitsui Banking Corporation (SMBC) is no exception. SMBC has hired an in-house designer since 2016 and continues to transform banking services from the perspective of “digital x real” and “UI/UX design.” In 2019, the renewed SMBC app won the Good Design Award, and in 2021, the customer experience seamlessly connecting the SMBC app, corporate website, SMBC Direct, and a tablet for customer service won the Good Design Award. This book is a book that describes the entire renewal project by three in-house designers who were in charge of renewing these digital services.
■ For everyone who wants to change the organization with the power of design In the field of content development and service design, there are many people who want to improve the quality of products and create better services, but are frustrated that things do not go well. This book describes how the in-house designers communicated the importance of design in an organization called a bank, which cannot be seen from the outside, and what challenges and difficulties they faced in gaining an understanding within the company. It realistically depicts the journey from the renewal of the app, which is a turning point, to the present. It will be a reference for everyone who wants to change the
organization with the power of design, such as designers, developers and DX managers at large companies.
■ This book is recommended for the following people
UI/UX designer
Person in charge of DX at a company who is interested in other companies’ cases Business person interested in DX
people working for start-up companies
College students interested in the financial industry
■ Structure of this document
Chapter 1: Bank Design Shift
Chapter 2: Starting as a team
Chapter 3: Footprints of the Design Team
Chapter 4: The Design Team Now
Chapter 5: Future Design Teams
■ Page image
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We carefully explain the process of each project
A campaign to receive an e-book (PDF version) is also underway We will provide an e-book (PDF version) of this book to those who have purchased this book at an online bookstore or a nearby bookstore by Thursday, December 22, 2022 and applied for the campaign.
You can apply for this campaign from the special page below. -Reservation/early purchase campaign page-
https://book.impress.co.jp/readers_entry/9784295015604yoyaku.html Application period: Until Thursday, December 22, 2022
■ Bibliographic information
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Book Title: Banks and Design Instilling Design into Corporate Culture Author: Hiroshi Kanazawa, Naoki Kaneko, Yuko Hori
Release date: Tuesday, November 22, 2022
Number of pages: 176 pages
Size: A5 size
List price: 1,760 yen (main unit 1,600 yen + tax 10%)
Electronic version price: 1,760 yen (main unit 1,600 yen + tax 10%) * Impress direct sales price
ISBN: 978-4-295-01560-4
◇ Amazon book information page: https://www.amazon.co.jp/dp/4295015601/ ◇ Impress book information page: https://book.impress.co.jp/books/1121101080 ■ Author profile
Hiroshi Kanazawa
Completed the Industrial Design Course (Textile Design) at the Graduate School of Musashino Art University. Joined a production company after working as an art instructor, modeling artist, and freelance web designer. Responsible for designing IB, applications, etc., UI design for communication carriers and ministries, and resident from the time of on-site business launch for Internet banks. In 2016, he joined Sumitomo Mitsui Banking Corporation as the first designer. HCD-Net Human Centered Design Expert.
Naoki Kaneko
In 2006, I started a business with an acquaintance. Responsible for the operation of EC sites and the planning and production of websites and applications. After that, he joined a digital marketing company, and after working on website planning, production, and operation, joined Sumitomo Mitsui Banking Corporation in 2017. Specializing in UI/UX, he is in charge of improving existing services and designing new products. We are also promoting design throughout the company. Yuko Hori
Joined an ICT company as a new graduate in 2011. Responsible for website construction, UI design for medical and public transportation. After studying abroad in 2015 and working holiday, joined Sumitomo Mitsui Banking Corporation in 2017. Responsible for UI/UX design of bank applications, web pages, and internal systems. From upstream processes such as user testing and UI specification design, we propose and produce specific designs and visuals. HCD-Net Human Centered Design Expert.
that’s all
[Impress Co., Ltd.] https://www.impress.co.jp/
Consumers such as the “Dekiru” series of computer manuals, which have sold over 75 million copies in total, periodic magazines such as “Digital Camera Magazine,” and the “Impress Watch Series,” a comprehensive digital news service that boasts the largest access in Japan as specialized IT-related media. A business company that comprehensively develops and operates IT-related media brands for companies such as media for companies, “IT Leaders”, “SmartGrid Newsletter”, and “Web Manager Forum”. We are developing a wide range of IT-related publishing media businesses and digital media and service businesses.
[Impress Group] https://www.impressholdings.com/
Impress Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Daisuke Matsumoto, Securities Code: TSE Standard Market 9479) is a media group with a holding company. We are developing highly specialized media & services and solution businesses with the main themes of “IT”, “music”, “design”, “mountains and nature”, “aviation and railroads”, “mobile services”, and “academics and science and engineering”. In addition, we are also involved in the development and operation of content business platforms.

Details about this release:
https://prtimes.jp/main/html/rd/p/000004905.000005875.html


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